{"id":651,"date":"2021-11-19T12:04:49","date_gmt":"2021-11-19T12:04:49","guid":{"rendered":"https:\/\/techforevers.com\/?p=651"},"modified":"2023-06-03T08:16:25","modified_gmt":"2023-06-03T08:16:25","slug":"how-to-edit-instagram-video-for-your-brand","status":"publish","type":"post","link":"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/","title":{"rendered":"How To Edit Instagram Video For Your Brand"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6763c0f3e66bb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6763c0f3e66bb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/#Edit_Your_Videos_So_They_Are_Highly_Entertaining\" title=\"Edit Your Videos, So They Are Highly Entertaining\">Edit Your Videos, So They Are Highly Entertaining<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/#Do_Not_Forget_to_Add_Filters\" title=\"Do Not Forget to Add Filters\">Do Not Forget to Add Filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/#Create_Inspiring_Stuff\" title=\"Create Inspiring Stuff\">Create Inspiring Stuff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/#Schedule_Instagram_Videos_Right\" title=\"Schedule Instagram Videos Right\">Schedule Instagram Videos Right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/#Go_For_Vertical_Videos\" title=\"Go For Vertical Videos\">Go For Vertical Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/#Use_Subtitles_and_Text_Overlays_for_Narrating_a_Story\" title=\"Use Subtitles and Text Overlays for Narrating a Story\">Use Subtitles and Text Overlays for Narrating a Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/#Get_Hold_of_an_Exclusive_Visual_Style\" title=\"Get Hold of an Exclusive Visual Style\">Get Hold of an Exclusive Visual Style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Speak of <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Instagram\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, and graphics and images instantly appear in your mind. Even videos are now taking center stage on this social media channel. Businesses can now use Instagram video editors<\/span> <span style=\"font-weight: 400;\">for making videos that improve engagement and help them define their respective brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether used in Stories or in Feed, Instagram videos effectively convey emotions and intended business messages. They give brands the scope of connecting with their target audiences emotionally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But many brands cut corners when it comes to creating Instagram videos or any video, thinking the process to be really intimidating. The reality is that with the right video editing techniques and procedures, businesses can create incredible videos that are not just stunning but even highly converting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For any <\/span><span style=\"font-weight: 400;\">brand desiring publicity<\/span><span style=\"font-weight: 400;\">, the best way to expand the list of viewers is to publish Instagram videos as stories, reels, and even permanent posts. It&#8217;s just that brands should focus on creating catchy, interesting, and engaging visual content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To understand the procedure better, let&#8217;s have a detailed look at how to edit Instagram videos:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Edit_Your_Videos_So_They_Are_Highly_Entertaining\"><\/span><b>Edit Your Videos, So They Are Highly Entertaining<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By creating entertaining videos, you will give your prospective buyers the gift of a smile, and they will really like it. The best thing is that entertaining Instagram visuals are the ideal chance for businesses to showcase their personality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Majority of the Instagram users have this tendency of scrolling down with the hope of being entertained. So, it works to edit videos so they can entertain the users on this platform. This also helps in deepening relationships with the followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Added to this, when the followers get something to laugh at, there are higher chances of the follower interacting with the Instagram videos. And they might even like it; share it and leave comments. All of this together can go a long way in boosting the standing of your videos with Instagram algorithms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No, your video doesn&#8217;t need to feature blockbuster effects. Create entertaining visuals that perfectly convey your vibrant and fun brand personality.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_Not_Forget_to_Add_Filters\"><\/span><b>Do Not Forget to Add Filters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The right <\/span><a href=\"https:\/\/invideo.io\/make\/instagram-video-editor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram video editor<\/span><\/a> <span style=\"font-weight: 400;\">will have some of the best filters that you can apply to your videos to make them more stunning and engaging. So, you don&#8217;t need to be a pro at creating videos that match the aesthetics of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The video editing tools will allow you to edit color settings and apply filters and even some of your favorite images and videos to make your content absolutely amazing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Inspiring_Stuff\"><\/span><b>Create Inspiring Stuff<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just like people love to smile, they like getting inspired, and what better way of inspiring them than using visual matter. You can create the most motivating and inspiring videos, so your followers on Instagram feel better, chase their dreams and receive more from their life. One word of caution here is in the effort to make your videos inspiring, do not get too cheesy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspiring Instagram videos are perfect ways to showcase brand values and let followers know what you exactly care about. Make sure your target audience resonates deeply with what you have on offer in the form of videos.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Schedule_Instagram_Videos_Right\"><\/span><b>Schedule Instagram Videos Right<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Very similar to the images used in the Instagram feed, it is important to plan and schedule visual content specifically if you are on the lookout for growing your business and reaching new audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just a bit of planning, and it will get very easy for you to see what your visual matter will look like when lined up against all the other feeds. This also comes as a guarantee that your grid always remains on brand and every element matches the overall aesthetics of your brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Go_For_Vertical_Videos\"><\/span><b>Go For Vertical Videos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is true that horizontal videos feel and look natural, but people do not find it comfortable to consume horizontal videos on mobile devices. This very fact has changed the video landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be more precise, vertical videos are fast taking over. Since the majority of the viewers across the world use their mobile phones for viewing videos, it makes sense to offer them a comfortable way of watching their favorite videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile devices are generally held vertically by the users, and therefore it works to edit videos to be vertical. Also, keep in mind that Instagram is a <\/span><span style=\"font-weight: 400;\">mobile application<\/span><span style=\"font-weight: 400;\">, which is why vertical videos work great on this platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, Instagram Stories and IGTV are completely vertical formats. Therefore, if you are not comfortable with the vertical video format, it is high time you hop onto this bandwagon.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Subtitles_and_Text_Overlays_for_Narrating_a_Story\"><\/span><b>Use Subtitles and Text Overlays for Narrating a Story<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keep in mind that viewers do not get the chance to turn up the sound or volume of their Instagram videos. So, they will not hang around your visual content if it is not understandable in muted form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, it works to use overlays in Instagram videos. This helps the viewers in getting the gist of the video message. It is also advantageous to add subtitles as they allow the viewers to follow narrations playing over the footage.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Hold_of_an_Exclusive_Visual_Style\"><\/span><b>Get Hold of an Exclusive Visual Style<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Carry out proper research to find out a specific visual style associated with your business&#8217;s target audience. Identifying an exclusive visual style and then creating a video will help you create something very different from what the audiences usually see. This will help you in standing out of the crowd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To define the right techniques that actually work, try testing ideas in the real field and stick to one that works. Remember, unconventional camera angles and rich visuals will surely help you create something stunning for sure.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The type of Instagram video editor<\/span> <span style=\"font-weight: 400;\">you choose for editing Instagram videos will play one of the most important roles in either making or breaking your brand&#8217;s image. Try experimenting with varied elements offered by different editors to find the best one that actually works for your business.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Speak of Instagram, and graphics and images instantly appear in your mind. Even videos are now taking center stage on this social media channel. Businesses can now use Instagram video editors for making videos that improve engagement and help them define their respective brands. Whether used in Stories or in Feed, Instagram videos effectively convey &#8230; <a title=\"How To Edit Instagram Video For Your Brand\" class=\"read-more\" href=\"https:\/\/techforevers.com\/de\/how-to-edit-instagram-video-for-your-brand\/\" aria-label=\"Mehr zu How To Edit Instagram Video For Your Brand\">Weiterlesen &#8230;<\/a><\/p>","protected":false},"author":2,"featured_media":652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,51],"tags":[],"class_list":["post-651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-instagram"],"_links":{"self":[{"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/posts\/651"}],"collection":[{"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/comments?post=651"}],"version-history":[{"count":2,"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/posts\/651\/revisions"}],"predecessor-version":[{"id":1626,"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/posts\/651\/revisions\/1626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/media\/652"}],"wp:attachment":[{"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/media?parent=651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/categories?post=651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techforevers.com\/de\/wp-json\/wp\/v2\/tags?post=651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}