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Facebook Marketplace has become one of the main sources for people to sell their products and services. According to Statista, Facebook Marketplace has around 250 million sellers from around the world.
However, they are using some particular terms or abbreviations which are unknown to people. Today, we are going to discuss one of those terms that sellers are using widely. In this blog, we will show you what does OBO mean on Facebook Marketplace?
You will find it pretty informative because it will help you understand the term quickly without searching for it on Facebook or asking someone else. Now, let’s get started and explore the answer to this question.
OBO Meaning on Facebook Marketplace
OBO is the short form of “Or Best Offer” that many sellers are using while writing descriptions for their listings. For example, if someone is selling old mattresses, they will write it like: one mattress is for “$20 OBO”.
This phrase shows that the seller is indicating the price as well as asking the customers to come and share their best offer. In simple words, the seller is encouraging readers to be their customers or at least ask for the best offer they have got from other customers or visitors.
Why Does Seller Use OBO on FB Market?
Like the use of NFO on Facebook Marketplace, OBO is also used widely. The very first question that comes to mind is why sellers are using it often. Is there any specific purpose? Yes, all sellers are looking to get some expected results from their posts.
Here, we have listed the top 2 reasons that encourage sellers to use it on their posts.
To Increase Sales
The most prominent outcome that sellers on Facebook want to get from abbreviations like OBO is to enhance their sales. Some people just scroll the listing after checking the price. However, the use of OBO gets their attention and encourages them to stay there or comment with their best offer.
As a result, sellers will be able to get the best offer from multiple buyers and sell their products more. It works like POOS on FB Marketplace because it is also used to engage the readers and tell them that the product is also listed somewhere else, and they have to respond quickly.
To Enhance Conversions
Another major benefit that FB sellers want to get by using OBO is enhanced conversions. When a visitor gets engaged by getting OBO and looking to get that product, they will surely step into your inbox or at least comment on your post.
With this, it will enhance their conversion rate and enable them to get more profitable business. However, if you are a seller on this platform, you must ensure that you are responding properly to every message or comment.
It is because if you are not doing so, you may end up in the spam section, which will lead you to get banned from Facebook Marketplace.
Final Wrapping
By reading this blog, you must have got an idea about what does OBO mean on Facebook Marketplace. We have discussed the exact meaning of this abbreviation and impact of its usage. You can now easily understand what this term means just after getting it on the screen while exploring FB Marketplace.
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