Speak of Instagram, and graphics and images instantly appear in your mind. Even videos are now taking center stage on this social media channel. Businesses can now use Instagram video editors for making videos that improve engagement and help them define their respective brands.
Whether used in Stories or in Feed, Instagram videos effectively convey emotions and intended business messages. They give brands the scope of connecting with their target audiences emotionally.
Related: How To Get Free Instagram Followers
But many brands cut corners when it comes to creating Instagram videos or any video, thinking the process to be really intimidating. The reality is that with the right video editing techniques and procedures, businesses can create incredible videos that are not just stunning but even highly converting.
For any brand desiring publicity, the best way to expand the list of viewers is to publish Instagram videos as stories, reels, and even permanent posts. It’s just that brands should focus on creating catchy, interesting, and engaging visual content.
To understand the procedure better, let’s have a detailed look at how to edit Instagram videos:
Edit Your Videos, So They Are Highly Entertaining
By creating entertaining videos, you will give your prospective buyers the gift of a smile, and they will really like it. The best thing is that entertaining Instagram visuals are the ideal chance for businesses to showcase their personality.
Majority of the Instagram users have this tendency of scrolling down with the hope of being entertained. So, it works to edit videos so they can entertain the users on this platform. This also helps in deepening relationships with the followers.
Added to this, when the followers get something to laugh at, there are higher chances of the follower interacting with the Instagram videos. And they might even like it; share it and leave comments. All of this together can go a long way in boosting the standing of your videos with Instagram algorithms.
No, your video doesn’t need to feature blockbuster effects. Create entertaining visuals that perfectly convey your vibrant and fun brand personality.
Do Not Forget to Add Filters
The right Instagram video editor will have some of the best filters that you can apply to your videos to make them more stunning and engaging. So, you don’t need to be a pro at creating videos that match the aesthetics of your brand.
The video editing tools will allow you to edit color settings and apply filters and even some of your favorite images and videos to make your content absolutely amazing.
Create Inspiring Stuff
Just like people love to smile, they like getting inspired, and what better way of inspiring them than using visual matter. You can create the most motivating and inspiring videos, so your followers on Instagram feel better, chase their dreams and receive more from their life. One word of caution here is in the effort to make your videos inspiring, do not get too cheesy.
Inspiring Instagram videos are perfect ways to showcase brand values and let followers know what you exactly care about. Make sure your target audience resonates deeply with what you have on offer in the form of videos.
Schedule Instagram Videos Right
Very similar to the images used in the Instagram feed, it is important to plan and schedule visual content specifically if you are on the lookout for growing your business and reaching new audiences.
Just a bit of planning, and it will get very easy for you to see what your visual matter will look like when lined up against all the other feeds. This also comes as a guarantee that your grid always remains on brand and every element matches the overall aesthetics of your brand.
Go For Vertical Videos
It is true that horizontal videos feel and look natural, but people do not find it comfortable to consume horizontal videos on mobile devices. This very fact has changed the video landscape.
To be more precise, vertical videos are fast taking over. Since the majority of the viewers across the world use their mobile phones for viewing videos, it makes sense to offer them a comfortable way of watching their favorite videos.
Mobile devices are generally held vertically by the users, and therefore it works to edit videos to be vertical. Also, keep in mind that Instagram is a mobile application, which is why vertical videos work great on this platform.
What’s more, Instagram Stories and IGTV are completely vertical formats. Therefore, if you are not comfortable with the vertical video format, it is high time you hop onto this bandwagon.
Use Subtitles and Text Overlays for Narrating a Story
Keep in mind that viewers do not get the chance to turn up the sound or volume of their Instagram videos. So, they will not hang around your visual content if it is not understandable in muted form.
Hence, it works to use overlays in Instagram videos. This helps the viewers in getting the gist of the video message. It is also advantageous to add subtitles as they allow the viewers to follow narrations playing over the footage.
Get Hold of an Exclusive Visual Style
Carry out proper research to find out a specific visual style associated with your business’s target audience. Identifying an exclusive visual style and then creating a video will help you create something very different from what the audiences usually see. This will help you in standing out of the crowd.
To define the right techniques that actually work, try testing ideas in the real field and stick to one that works. Remember, unconventional camera angles and rich visuals will surely help you create something stunning for sure.
The type of Instagram video editor you choose for editing Instagram videos will play one of the most important roles in either making or breaking your brand’s image. Try experimenting with varied elements offered by different editors to find the best one that actually works for your business.